Damini - The Artisans of India Official Shop & Store, Buy Online's Most Recent Sale Products
Damini - The Artisans of India, is an indigenous jewellery and accessories label and the entrepreneurial brainchild of Parveen Sikkandar, a journalist based out of Chennai, India. The brand retails a wide variety of jewellery ranging from those made of silver and semi precious metals to gold-plated, costume, glass, paper and Thamara silver jewellery. There are also leather accessories to pique the curiosity of the curio crowd. The seed of the idea was planted in 2001 when Parveen got a reality check on the plight of traditional rural artisans who were being taken for a ride by retail giants, middlemen, fashion designers and corporate houses. Going against the grain and embracing a business model that ensured that these craftsmen would receive fair and prompt payment, Parveen set about building her labour of love. This earned her a spot as a finalist at the Economic Times Power of Ideas initiative in 2009. Later came the Best Women Enterpreneur Award in 2011 from the Women Entrepreneur's Association of Tamil Nadu. Eight years and going strong, Damini is a force to be reckoned with, in the highly competitive market of traditional jewellery. Backed by a (wo)manpower of more than 150 dedicated artisans and 20 trailblazing designers, Damini's products are a synonym for quality, beauty and affordability. While her flagship store is located in a quaint neighbourhood in Kotturpuram Chennai, you can find her products doing brisk business in megastores like Landmark and Odyssey.