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The Ethnic Soul

Feel the vibes of cultural India
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BEAUTY FASHION

Wedding Styling Inspiration From India’s Upcoming Fashion Bloggers

By Neha Pinto December 16, 2019
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Clueless on how to style your various wedding occasion looks? Fret not, we have all the ethnic wear inspiration you need. Get the best fashion insights from India’s upcoming ethnic fashion bloggers. Chic And Carefree Pick a carefree and chic

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BEAUTY FASHION

5 Unique Wedding Lehengas For The Modern Wardrobe

By Neha Pinto December 16, 2019
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Give the reds, peaches and magentas a miss this time and opt for unconventional hues like aqua blue, grey, beige and the likes. Bridal wear trends are seeing a startling shift from traditional tones and moving on to more subtle

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BEAUTY FASHION

You Have To Cart These Wedding Season Looks: Our Best Sellers Only

By Neha Pinto December 3, 2019
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Shopping for weddings can be tedious even if you aren’t the bride. Browsing through scores of products on Craftsvilla and carting almost everything because everything’s so pretty and finally spending way too much time without actually picking that one outfit,

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BEAUTY CELEBRITIES FASHION

9 Days Of Navratri, 18 Unique Outfits To Pick From

By Neha Pinto September 25, 2019
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The season to dress up in all colors of the rainbow is almost here. We’re talking about Navratri, a season that is every ethnic lover’s favorite. We’ve handpicked 18 unique ethnic outfits, 2 in each color, so you can skip

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ARTS & CRAFTS BEAUTY FASHION

Traditional Necklace And Earring Sets For Your Onam Look, Under ₹1599 Only

By Neha Pinto September 9, 2019
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Onam, the famous festival of Kerala is synonymous with the Kasavu or set saree. These charming cream and gold sarees are loved by women all over India and the world. No saree is complete without the right accessories. So we

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BEAUTY CELEBRITIES

7 Hairstyles That Look Gorgeous On Ethnic Wear!

By Ashwini Paranjape April 16, 2018
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Complimenting the outfit with accessories is very crucial and the importance of a selfie perfect hairstyle is all the more important.

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BEAUTY

The Skincare Routine Every Indian Bride Needs To Know About

By Sulagna Chakrabarti November 10, 2016
Beauty care routine for brides

Brides-to-be, don’t let the pre-wedding stress steal your glow. Here are some tips to get radiant and glowing skin on your wedding day.

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BEAUTY

Winter Skincare Guide: Moisturise Your Skin The Natural Way

By Aditi Ray October 18, 2016
Winter skin care

The winter season can be a nightmare for your skin — dandruff, itchy scalp, dry and flaky skin, cracked heels and more! We bring you a winter skincare guide to chase those winter woes away!

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BEAUTY

Magical Homemade Face Masks: Bye-Bye Acne, Hello Clear Skin!

By Abisha Fernandes September 6, 2016
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Festive season is the time to look good, and a pimple can really spoil the show. But ladies, before you reach for that cream on your dresser, just take a peek inside your kitchen. A world of natural goodness awaits you with safe home remedies for flawless skin.

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BEAUTY

Shiny, Happy Hair: Try This All-Natural Hair Care Routine

By Shivani Soni August 31, 2016
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Having a bad hair day every other day? Don’t let a hectic lifestyle be a cause for hair woes. All you need an extra 10 minutes a week and a few natural products to get that salon-perfect hair at home!

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