How to Get Found in Search
Getting found in search may seem daunting, but all it takes is a little know-how. Basically, think like a buyer — use descriptive phrases that they might search to find your item in your listings' titles and tags. Labeling your listing with great keywords is the best way to get buyers to your item from search – both on Craftsvilla, and from search engines like Google. This article will give you a list you can use for brainstorming keywords.
Here are our simple steps to help you get found in search !
Step 1: Brainstorm Keywords and PhrasesStart a list of keywords and phrases to try. Here are some ideas for brainstorming:
- 1. What is it ?
- Eg. necklace, jewelry, saree, bowl, print
- 2. What is it specifically? What type?
- Eg. hoop earrings, v-neck sweaters, Hand Print Cloth, long sleeved shirt,
- 3. Who is it for?
- Eg. women, men, baby girl, children, girl, adult, pets, dog, teachers
- 4. What is the main material?
- Add the major material to your tags, if it is something you think a buyer might search for to find your item. Add minor materials or component materials to the "materials" box. Eg. leather, organic cotton, Chiffon Saree, Kundan earrings, sterling silver, Micro beads hang bag
- 5. What is the main color?
- Buyers are not likely to look for minor colors in your piece, so stick to the main color(s) or important color combos! Eg. Fuchsia, red, carnation pink, Violet, navy blue, black and white
- 6. What method or technique did you use to make it?
- Eg. hammered (for metal jewelry), burned (for woodworking), handspun yarn, appliqued, embroidered
- 7. Where will the item be used?
- Eg. kitchen, hair, office, beach, garden, car, nursery
- 8. What size is it?
- Eg. plus size, 1X, meduim, XS, oversized, extra long, chunky, 7mm, 18in, 8 x 10 (art), 7.5 (shoes).
- 9. What style is it or art form?
- Eg. goth, victorian, hippie, punk, tribal, impressionist, post-modern, feminine, meenakari, Kalakari, curated,
- 10. What Imagery or motifs are on the item?
- Eg. owl, landscape, nature, plaid, geometric, floral, animal
- 11. Are there synonyms or spelt differently due to variation in global community?
- Eg. Infant for young babies, handbag for purses and clutches, kids for children, sari or saree, Jewelry or jewellery, drink for tea, trousers for pants, travel mirror for compact mirror.
- 12. Can they fit into some Occasions?
- Eg. Valentine's Gift, Mother's day, Christmas, Diwali, New Year, (these needs to be revised depending on occasions your items fit into and keeping it up to date)
- 13. What is your Shop Name?
- Consider labeling a few items with the name of your shop to make sure it appears if someone searches for you without first selecting "Shops" from the drop-down menu. A few listings will do, since buyers can access your shop from one of your items.
Step 2: Apply Search Terms to Your Listings
Now that you have a list of keywords and phrases you want to try, work them in to your listings. Be sure to use very important terms on each listing.
Make titles descriptive, accurate, and elegant: While keeping your titles attractive and buyer-friendly, add more accurate terms that buyers are likely to search.
Maximize your tags: Use all available spaces with good keywords and phrases.
Diversity matters: Don't name all of your similar items the same (or nearly the same) thing! Each listing is a chance for a buyer to find you, so if you diversify your keywords you'll be found in lots of different searches.
Step 3: Make Sure It's Working
Shop Stats: Keep an eye on your Shop Stats to see what keywords are bringing people in! Make sure to use the strongest keywords wherever it is accurate. Incorporate other keywords as well, especially specific ones. Remember to diversify!
Slow and steady: If your search terms are already bringing people into your shop, go slowly with making major changes so you can see what's working before doing more.
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