Sell Effectively On Craftsvilla

Products.What kinds of goods that sells faster on Craftsvilla

  • It is easier to sell goods,which belong to categories like Jewelry, Home Décor, Home Furnishing Bags & Natural Soaps and Cosmetics.

 

Price. What kinds of Prices & How do I price?

  • Customers have also taken a liking to goods priced below 1000 Rupees so at least include a few items in your shop within Rs.1000.
  • Customers like a lump-sum cost and not a plus plus format.Therefore the MRP on Craftsvilla includes all taxes and shipping cost.
  • Please round off the MRP to nearest 49 or 99.So for example an MRP of 435 should be rounded off to 449. MRP of 360 should be rounded off to 399.
  • Do not underprice your products. Challenge yourself to charge a price that makes you feel slightly uncomfortable.When you underprice your work,you’resending the message that it’s not the best quality; that’s it’s cheap.

 

Photos: Photos are as important as Product & Price
Top ten tips for perfect product photos:

  • Shoot against a plain background that will complement your item.Large pieces of drawing or watercolor paper work well
  • If the photo is blurry, try adjusting the zoom, or getting closer to or further from your subject.
  • If you’re shooting small items like jewelry,simple props can help show scale.
  • For larger items,look around the inside of your home for good locations.Think interesting architecture,beautiful natural settings, walls with interesting textures, or even plain white walls. Is there a location nearby — perhaps a temple, a monument or abandoned building — that would capture the mood of your items?
  • If you sell items that can be worn, it is always better to use a live model. Adults, babies, and pets all draw in the shopper and help them imagine these items in use. The live models can be someone from your family or friends. It can also be artisans who have played a role in making the product.
  • Use soft natural lighting.Either morning or early evening light works best.Avoid direct sunlight and harsh mid-day lighting. Set up your shot inside, near a window, or outside (but not in direct sunlight).
  • Avoid using flash.
  • Go beyond the overhead or straight-on shot.Make your photos more dynamic by taking the shot from a variety of angles and distances,and then choosing the one that best complements your item.
  • Edit your photos to make them brighter,crisper and the colors truer.You’ll also want to crop in interesting places to create movement in the photo. It may allow you to get closer to the item for a detail shot.
  • Various types of photos you can show in your item listings: show the item in use, show your creative packaging,and place the item near a complementary prop to show scale.

 

Description.How do I describe my product?

  • Product Title:Selling on Craftsvilla starts off with giving an interesting product title. The product title is a five-worded unique name for each of your product. We believe that every product is unique. Hence an attractive five word name gives a unique identity to the product.
    • The product title should include the product sub-category like potli bag or hoop earrings
    • It should include colour or fabric/material like Blue Canvas or Silver Coated
    • It needs to have a catchy name for the product like “Mast Maula”
    • A bag could be named ‘Blue Mast Maula Potli Bag ’,an Earring can be Night Sparkle Silver Hoop Earrings
  • The Brief Description: The most important information about your item should be first in your description because shoppers want the details on your items as soon as possible

 

  • Details: Visitors to your shop might be looking for a specific size or material, so make include this information at the very beginning.

 

  • Ten Point Checklist in Writing Descriptions
  • What is it?
    • Examples: necklace, jewelry, bag, kurta
  • What is it specifically? What type?
    • Examples: Hoop (for earrings), V-neck (for sweaters), long sleeve (kurta)
  • Who is it for?
    • Examples: women, men, baby, children, boy, girl, adult etc.
  • What is the main material?
    • Add the major material. Example: leather, cotton, khadi metal, 14K gold, sterling silver, glass
  • What is the main color?
    • Buyers are not likely to look for minor colors in your piece, so stick to the main color(s) or important color combinations! Example. White, black, red, orange, yellow, green, blue, purple
  • Where will the item be used?
    • Example: Kitchen, hair, office, beach, garden, car, nursery
  • What size is it?
    • Example: small, extra large, 7mm, 18in, 8 x 10
  • What Imagery or motifs that is on the item?
    • Example: peacock, landscape, nature, plaid, geometric
  • What is the scent or flavor?
    • Example: Sweet, spicy, salty (for bath and beauty and food items)
  • Is there something special in the product?
    • Example: Fusion of brass & marble, made by lady artisans in tribal areas of MP, hand-made by children of NGO etc.

 

Packaging. Here are some things to keep in mind when packaging your items for shipping:

  • Selecting the Right Box
    • Choose a box that is slightly larger than the item you are sending, so that you will be able cushion the item with packing material on all sides.
    • Properly label the package and include a return address. If you are reusing a box, cover any previous labels or cross out any previous address information with a prominent black marker.
  • Packing the Item
    • Pack the item with bubble wrap, peanuts, foam, or paper.
    • Close and shake the box to check whether you have enough cushioning. Add more packing materials if the items shift. Include a shipping label inside the box

 

  • Sealing the Box
  • Use clear or brown packaging tape, reinforced packing tape or paper tape that is at least two inches wide. Do not use masking tape, cellophane tape, cord, string, or twine.
  • Tape the opening of the box and reinforce all seams.

 

  • Irregularly Shaped Items
  • Bare Metals: Completely tape the address label to the item being shipped. Do not use "flying tags." Cover sharp or protruding edges with taped-on corrugated cardboard pieces.
  • Fabric: Rolled goods travel best when shipped in corrugated boxes. If a fabric roll is shipped in a bag, make sure the bag is tightly wrapped and taped to reduce the risk of tearing. Place duplicate labels inside core or between top layers of material.

 

  • Note: Be sure and check with your carrier about any specific packing requirements. Some carriers assess additional handling charges for:
  • Any article that is not fully encased in an outside shipping container.
  • Any article that is encased in an outside shipping container made of metal or wood.
  • Cans or pails that are not fully encased in a shipping container of corrugated cardboard.
  • Irregularly shaped or oversized items.

Note: These tips are general guidelines. Craftsvilla cannot be held responsible if your item is damaged in transit.

 

How do I calculate the shipping amount to be included in product cost?
The thumb rule is to include a cost of Rs. 50 for every 500 grams. So the way the domestic shipping will work will be as follows:

  • Package weight below 500 grams: Rs. 50
  • Package weight between 501- 999 grams: Rs. 100
  • Package weight between 1000- 1499 grams: Rs. 150

How do I make my shop name attractive?

Your shop name is one of the most important factors in creating a successful business online. It gives you immediate recognition, style, and search-ability.
Things to consider when choosing a shop name:

  • Be original: Interesting names will stick with those who visit your shop. An interesting word or phrase that is meaningful for you can add a bit of history and a point of interest. One of the interesting names is Champa Qali
  • Show your style: Choose a name that reflects your style. If your items are elegant, choose an elegant name. If your items are quirky or clever, you want your name to speak to that aesthetic. Let your own unique point of view as an artist shine through in everything about your shop, especially your name!
  • Spelling counts: Pick something that is easy to pronounce and spell. The former helps people remember your name, the latter makes it easy to find you again!
  • Google it: Search for your intended name on Google. Will you be able to be the top result? Avoid generic names that you won’t be able to “own.” While you’re at it, check to see if the name is available on Twitter, Facebook, and any other social networks you plan to use.
  • Trademark: Some words and names are trademarked, so do your homework first to avoid a possible conflict later.
  • The Power of Search: If you are selling a very specific product or certain type of supply, it wouldn’t hurt to actually put the basic name of what you are selling in your shop name; this may help you show up in search engines whenever someone searches for this item. But be careful: if you’re thinking about branching out to other types of items, you may not want to follow this tip. There are advantages to having a name that will allow you to sell a range of items, since many sellers evolve over time.

 

  • Keep it consistent: Use the same name everywhere —

 

How do I write an interesting shop profile ?

A creative, concise, well-constructed profile is essential to the success of any Craftsvilla shop. No matter where you’re from and what you make, it is worth it to spend the time really fleshing out and polishing up your seller bio.

 

Two reasons your Shop Profile is important:

  • You are responsible for your buyer’s shopping experience. Make it clear that you care about your customers enough to sate their curiosity. The more you can make the experience feel personal, the more buyers, especially first-time buyers are willing to make the leap.
  • The profile section is the place where you get to give yourself a little credit. Talk about your process, your ambitions, your creative inspirations. We know a lot of thought and energy goes into the items you make, so take some time with your bio and really make it shine.


Some of the interesting tips for Shop Profile

  • Who are you? What is your educational and/or artistic background? What are your hobbies?
  • What was the main inspiration for your shop? How did your business get its name?
  • What do you make? How many varieties of items do you carry? Do you have a signature product? How did that come to be?
  • Is there a funny/touching/sad story behind one/all of your items?
  • What makes you different from the other people that make what you make? (Or why do I need what you make if no one else makes it?)

What is the size chart that we follow while uploading our products on Craftsvilla.com?

Craftsvilla follows a standard size chart, which is attached below. The standard sized mentioned below are for jewellery (bangle size, ring size) and apparel (kurta, trouser, footwear).

For Saree we should insist on below mentioned 2 details: Size in meters, With/ without blouse/ blouse piece


Indian Bangle Size Chart

Size Inner Diameter (Inches)
2 2"
2.2 2.125"
2.4 2.250"
2.6 2.375"
2.8 2.5"
2.10 2.625"
2.12 2.750"
2.14 2.875"
3 3"

Indian Ring Size Chart

Size

Inner Diameter (mm)

Inner Diameter (Inches)

1

12.45

0.49

2

13.26

0.52

3

13.67

0.54

4

14.07

0.55

5

14.27

0.56

6

14.68

0.58

7

14.88

0.59

8

15.29

0.60

9

15.70

0.62

10

16.10

0.63

11

16.51

0.65

12

16.71

0.66

13

16.92

0.67

14

17.32

0.68

15

17.73

0.70

16

18.14

0.71


Indian Kurti/Kurta/Top/T-shirt Size Chart

Size

Bust Size (Inches)

Extra Small (36)

32"

Small (38)

34"

Medium (40)

36"

Large (42)

38"

XL (44)

40"

XXL (46)

42"

XXXL (48)

44"

Plus Size

46"


Indian Trouser/Pant/ Size Chart

Size

Bust Size (Inches)

26

26"

28

28"

30

30"

32

32"

34

34"

36

36"

38

38"

40

40"


Indian Footwear Size Chart:

Indian Size

Euro Size

Foot Size (cm)

2.5

35

22.8

3

36

23.5

4

37

23.8

4.5

38

24.5

5

39

25.1

6

40

25.4

7

41

25.7

8

42

26.0

9

43

26.7

10

44

27.3

11

45

27.9

12

46

28.3